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Knowing how to reach your audience is fundamental to the marketing process. The tools you use, the messages, the frequency of your communications, the demographics you touch…all of these considerations and more factor in to how you go to market. If you’re challenged with how to position your products, services and ideas, The Publicists Assistant can help you think through the strategies and scenarios. Furthermore we help you implement your plans by creating the pieces and initiatives that will help you go to market in a professional, consistent and persistent manner.
It starts with making sure your communications infrastructure is in place. These are the tools you use to provide standard information to prospective clients, vendors, or partners.
Next, we build on this infrastructure by creating pieces designed to “go to market.” This includes direct mail, print advertising, e-mail blasts, tradeshow displays, etc.
Finally, it is important that you avoid jolting starts and stops in your marketing efforts due to sporadic, inconsistent efforts. Sustaining a steady market presence gives you credibility and opportunity. The Publicists Assistant’s Retained Services Agreement (an offering that provides a dedicated series of services each month to your account) can be helpful to sustain these marketing efforts on your behalf.
Beyond the marketing ramp-up and initial delivery, public relations can play into your overarching communications strategies. From garnering attention from print, TV or radio coverage to engaging your clients, prospects, vendors and partners in targeted events, The Publicists Assistant can help you identify ways to gain goodwill among your various publics. Generally PR services are rolled into a Retained Services Agreement.
Public Relations Services Include:
Press Release Development and Release
Public Service Announcement
Press Kit Development